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02 Jun 2018

June News from Rockin’ Rooney

Well, it’s June, so we’re almost halfway through the year. But I’ve got to admit, and don’t take this the wrong way, but June’s kind of a boring month. Maybe because it’s between May, which had Mother’s Day and Memorial Day and the unofficial start to summer, and July, which has the Fourth of July and its barbecues and fireworks. Sure, June has summer solstice on the 21st, but most people call that “It’s Finally Summer Day” because we’ve been […]

21 May 2018

The Rise of Influencer Marketing

The last time you tried a new product or service, how did you find out about it? Did someone tell you, did you see it on social media, did you Google it, or did you ask someone for a recommendation? Nielsen’s Trust in Advertising report, which comes out every other year, says that “recommendations from friends or family” is always the number one trusted source of information, followed by websites, consumer reviews, then editorial articles. “Whenever we make a decision […]

02 May 2018

May News from Rockin’ Rooney

May the 4th be with you! That was for my friends who love “Star Wars,” because May 4 is Star Wars Day all across the galaxy. I’m not sure what you’re supposed to do on Star Wars Day except watch the movies all day long (how many are there anyway?), but it sure is fun to say, “May the 4th be with you!” and see people’s reactions. By the way, did you know that the new “Star Wars” movie, “Solo: A Star Wars Story” […]

16 Apr 2018

Why Branding Is Important In Marketing

What is “branding” and why is there so much confusion around it? Branding used to be defined simply as a name, slogan, sign or design, or a combination of these elements that identify products, services, and of the company itself. It set the goods and services of one company apart from the competition. In this Internet age, brand and branding is a lot more complex and ever-shifting, but even more important in today’s world of marketing. In her article “Why […]

02 Apr 2018

April News from Rockin’ Rooney

Happy Easter! And, Happy April Fool’s Day! Don’t think I’ve ever said that before. Can anyone remember the last time that’s happened? I’m sure there will be some tricks played on Easter, but my guess is that they will be a lot fewer than a regular April Fool’s Day. April 1st is also International Fun at Work Day, but you have to wait a couple more days to observe Don’t Go to Work Unless it’s Fun Day on the 3rd, which […]

15 Mar 2018

Three Ways Social Media Works For Public Relations

Public relations professionals are constantly being asked two questions about how social media has impacted public relations. “Is social media more effective than traditional media?” and “Does the election of Donald Trump prove the superiority of social media?” And according to public relations expert Robert Wynne, the answers, perhaps surprisingly, are “No” and “No.” “Public relations is the Persuasion Business,” writes Wynne in a column for Forbes titled “Three Ways Social Media Works For Public Relations.” “I focus on how […]

05 Mar 2018

March News from Rockin’ Rooney

For a month that was named after the Roman God of War, “Mars,” March sure is a hopeful and uplifting month. I mean, there’s not only the Spring Equinox or the first day of spring (the 20th), but the lively St. Patrick’s Day (March 17); Let’s Laugh Day (March 19); International Earth Day on the 20th; National Goof Off Day on the 22nd; National Puppy Day on the 23rd; and for those of you who are religiously inclined, Palm Sunday on the […]

21 Feb 2018

The Truth About Free Press Release Distribution Services

Free press release distribution services may seem like a great deal, but for most public relations professionals and SEO experts, they’re like the old adage, “You get what you pay for.” “The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes ‘reaching the media’ from the equation,” says Mickie Kennedy, Founder and President of eReleases.com. “I realize that any traffic and any resulting sales is a real perk, but […]

03 Feb 2018

February News from Rockin’ Rooney

Happy February! Welcome to the shortest month of the year. And since this isn’t a leap year, February has 28 days, not 29. And even though it’s the shortest month, but it’s packed with holidays and special days. Right off the bat there’s Groundhog Day on Feb. 2, when some silly, roly-poly creature crawls out of his den and if he sees his shadow (which means the sun is shining) he goes back into his den to sleep for six […]

17 Jan 2018

10 Food Trends That Will Shape 2018

Phil Lempert is known as “The Supermarket Guru” and writes and reports on food trends. In an article in Forbes in December 2017, Lempert says that the year 2017 would go down in history as the “most important ever in grocery,” and calling 2018 “a new food world.” Lempert says that companies are trying to help brand understand how to become relevant to a new kind of consumer and offer them looks at innovations they’ve never dreamed about. “The new […]