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01 Oct 2018
October 2018 Rockin Rooney

October News from Rockin’ Rooney

Happy October! Well, you now have a month to come up with your Halloween costume, so get busy! There’s a lot to choose from, from Star Wars characters (always a favorite), to video games like Fortnight, to Black Panther, characters from TV, such as Riverdale, Stranger Things and Game of Thrones and, of course, all the animated movies such as Frozen, Hotel Transylvania, The Incredibles and Minions. Or you could go for the classics, hot dog, unicorn, bunnies, Toucan Sam, […]

15 Sep 2018

Marketing to Gen Z

Marketers have been spending a lot of time and energy the past several years trying to figure out how to market to millennials, those born in the 1980’s and ’90s. In 2018, appealing to millennials is still an important goal, but many brands are also putting their efforts into reaching the “new” generation, Gen Z. Brands want to understand how to reach those kids born in the late ‘90s and 2000s, who are starting to become adults and making purchasing […]

02 Sep 2018

September News from Rockin’ Rooney

Happy Labor Day! The first Monday of September, this year it’s the 3rd, has been designated as Labor Day. But if it’s Labor Day, why do so many people have to work while others celebrate with backyard barbecues, beach parties and other celebrations? Well, what I’ve been told by reliable sources is that the day doesn’t mean it’s a working day, but a day that pays tribute to the contributions and achievements of American workers. So while some of us get to […]

17 Aug 2018

What is a Brand Voice?

What is a brand voice and once you have a brand voice, how do you define it and maintain it? According to Larsen, a Minneapolis-based branding and communication company, “By brand voice, we don’t mean sound effects, jingles, theme songs, sound branding, audio logos, or other sonic aspects of a brand. We mean the tone of your communications and the style of your writing.” “Brand voice is the purposeful, consistent expression of a brand through words and prose styles that […]

06 Aug 2018

August News from Rockin’ Rooney

Wow, is it already August? What happened to summer? I knew we were getting into the last of the dogs days of summer (I’ve heard it lasts until Aug. 11), but I’m just starting to get the hang of it! I knew something was up when I kept seeing all those Back to School shopping signs! Well, since I’m a dog, I don’t put much stock in those signs since I don’t go to school, not even obedience school! I’m just […]

04 Jul 2018

July News from Rockin’ Rooney

Happy 4th of July! Hope you’re doing something fun on the 4th — barbecue, picnic, beach outing, pool day, even sitting at home enjoying the birth of our country. Yup, happy 242nd birthday America! All this excitement over the 4th of July got me thinking, how did 4th of July become the day we celebrate our independence? The cynical side of me says it’s because there weren’t any other holidays in July, so they decided to add a really big one! Something bigger than, say, […]

02 Jun 2018

June News from Rockin’ Rooney

Well, it’s June, so we’re almost halfway through the year. But I’ve got to admit, and don’t take this the wrong way, but June’s kind of a boring month. Maybe because it’s between May, which had Mother’s Day and Memorial Day and the unofficial start to summer, and July, which has the Fourth of July and its barbecues and fireworks. Sure, June has summer solstice on the 21st, but most people call that “It’s Finally Summer Day” because we’ve been […]

21 May 2018

The Rise of Influencer Marketing

The last time you tried a new product or service, how did you find out about it? Did someone tell you, did you see it on social media, did you Google it, or did you ask someone for a recommendation? Nielsen’s Trust in Advertising report, which comes out every other year, says that “recommendations from friends or family” is always the number one trusted source of information, followed by websites, consumer reviews, then editorial articles. “Whenever we make a decision […]

02 May 2018

May News from Rockin’ Rooney

May the 4th be with you! That was for my friends who love “Star Wars,” because May 4 is Star Wars Day all across the galaxy. I’m not sure what you’re supposed to do on Star Wars Day except watch the movies all day long (how many are there anyway?), but it sure is fun to say, “May the 4th be with you!” and see people’s reactions. By the way, did you know that the new “Star Wars” movie, “Solo: A Star Wars Story” […]

16 Apr 2018

Why Branding Is Important In Marketing

What is “branding” and why is there so much confusion around it? Branding used to be defined simply as a name, slogan, sign or design, or a combination of these elements that identify products, services, and of the company itself. It set the goods and services of one company apart from the competition. In this Internet age, brand and branding is a lot more complex and ever-shifting, but even more important in today’s world of marketing. In her article “Why […]