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14 Apr 2017

5 Predictions On The Future Of Marketing

5 Predictions On The Future Of Marketing, PR and Advertising Agencies David Garland, creator of The Rise to the Top, which helps experts create and sell online courses, discusses the future of marketing, public relations and advertising in this blog on therisetothetop.com. It’s no secret that the world of marketing, PR and advertising is changing at lighting speed. It used to be that things were neatly divided into pretty categories: An advertising agency created ads (and if they did media […]

01 Apr 2017

April News from Rockin’ Rooney

I just wanted to let everyone know that I will be leaving my comfy home, my siblings, mom and dad and em“bark” on a new adventure. Yes, I have decided to become the first skydiving Frenchie in the world. Yes, I will be jumping out of airplanes with my little parachute, goggles and helmet and doing  aerial tricks. And if that doesn’t work out, I’m thinking about welding. I mean, April is, after all, National Welding Month. I know you […]

14 Mar 2017

The Pace of Change in Public Relations Has Never Been Faster

The Pace of Change in Public Relations Has Never Been Faster According to The Holmes Report survey, only a little more than a quarter of public relations agency leaders nationwide believe that the term “public relations” will adequately describe the work they do by the year 2020. “The pace of change in public relations has never been faster than it is today, but at the same time, it will likely never be this slow again,” said Paul Holmes, publisher and […]

01 Mar 2017

March News from Rockin’ Rooney

Welcome to March Madness! Well, I’m not quite sure why they call it March Madness because it seems to me that there’s a little madness in every month. In fact, March seems to have fewer crazy days than other months. And it’s not like March doesn’t have some big days, like St. Patrick’s Day (March 17),  Daylight Savings Time, March 12, and the first day of spring, March 20, which is also International Earth Day. And the month is dedicated […]

14 Feb 2017

5 Ways Social Media has Changed Public Relations

The field of public relations has undergone some dramatic changes in the past several years. And most of those changes have come as a result of the growth and popularity of social media, from Twitter and Facebook to Instagram and LinkedIn. Social media has changed how people communicate, as well as when they communicate, where they communicate, and even who they communicate with. 5W Public Relations has identified the primary ways that social media has changed the field of public […]

02 Feb 2017

February News from Rockin’ Rooney

Show of paws — how many of you kept your New Year’s resolutions? Congratulations, if you made it past Jan. 17, which was National Ditch New Year’s Resolutions Day. And if you didn’t, well, there’s always next year! So far I’ve managed to stick to my resolutions. But then again, I didn’t really set the bar too high this year. See, the trick is, make resolutions you know you can keep, not stuff like end world hunger or become a […]

16 Jan 2017

What is the Value of Press Releases Today?

You’ve likely heard it before – “the press release is dead.” But so too is blogging and email and SEO, it’s also been reported. The point is, a communications tool that may be “dead” for one professional may still be alive and well and indeed very valuable for you. Press releases, like blog posts, newsletters, ebooks, and other content forms, serve a specific role in the professional communicator’s toolkit — one that proves still vital among communicators today. A recent […]

31 Dec 2016

January News from Rockin’ Rooney

Happy New Year! We made it to 2017. Boy, was 2016 a rough year, so many of our favorite celebrities passing away, from Prince to Princess Leia. But we can’t dwell on all that, we have to look forward and make this the best year we can. So, January is National Blood Donor Month, National Hobby Month, Hot Tea Month, National Oatmeal Month and National Soup Month, but we all know what we do in January: Make resolutions! I know, […]

13 Dec 2016

Top 10 Things That Make You a Good PR Client

Often, when a new client is getting started with a public relations company, they will ask “What makes a good client?” or “What makes for the best client/agency relationship?” What they may not realize is that just by asking these question, they have already done the best thing a client can do when they are coming on board with any public relations agency. BLASTmedia (www.blastmedia.com), a national, B2B public relations agency, came up with some of the top 10 things […]

02 Dec 2016

December News from Rockin’ Rooney

Wow, we made it! Well, almost, there are 31 more days in 2016. But we made it to December, that’s a good thing, right? December is all about the holidays. And it’s one of my favorite times of the year. I love all the singing and colorful decorations and the smell of pine in the air and yummy things cooking in the kitchen. I also like it because it’s a time of joy and laughter and giving. At least it […]