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03 Dec 2017

December News from Rockin’ Rooney

Wow, can you believe it, we made it to the last month of the year?! This has been quite a year, hasn’t it? I don’t know much about what’s going on these days, but people seem a little more animated, more wound up for some reason. I hope for the holiday season everyone can calm down, enjoy the season and the blessings they have and remember it’s the season of giving. There are two more holidays left in the year, […]

20 Nov 2017

Next-Generation PR Trends

It’s difficult to predict next-generation trends in the media and public relations without a seer, crystal ball or Ouiji board these days. PR maven Robert Wynne, who owns a public relations and events agency in Redondo Beach, California, and is the author of the Amazon bestselling book, “Straight Talk About Public Relations,” decided to go right to the source, PR pros. He wanted to know what these pros predict for the communications industry, everything from artificial intelligence to fake news, […]

04 Nov 2017

November News from Rockin’ Rooney

Hope everyone had a great Halloween! Boy, that one went on forever didn’t it? That’s what happens when Halloween falls on a weekday! This one started Friday and didn’t stop until Halloween on Tuesday. I’m pooped from all the excitement! Now with Halloween out of the way, we can really get into the holiday spirit, with Thanksgiving, Christmas and New Year’s Eve coming up soon. There are some other important days this month, such as the end of Daylight Saving Time on No. […]

02 Oct 2017

October News from Rockin’ Rooney

Happy Halloween! I know, I know, it’s not until Oct. 31, but I get all excited when I know it’s close. I love all the great costumes, the candy, the wild, and sometimes scary, decorations and the kids having a great time in their colorful costumes. It’s also the anticipation of what costumes Mom is going to come up with this year. Will we be pirates? Minions? Tropical fish? M&M’s? Super heroes? I can’t wait! It’s going to be exciting this […]

17 Sep 2017

Why Pets Are Now the Ideal Brand Ambassadors

Loni Edwards is the founder and managing partner of The Dog Agency, the first and only talent management agency focused on pet influencers. The Dog Agency exclusively manages the top pet influencers in the world such as Tuna Melts My Heart, Crusoe the Dachshund, Harlow and Sage, The Dogist and many more. Edwards started her career in law, graduating from Harvard Law School and working at a top law firm before becoming an entrepreneur. Prior to starting The Dog Agency, […]

02 Sep 2017

September News from Rockin’ Rooney

I’ve been watching the news a lot lately. I heard it through the dogvine that some of my fellow four-leggers were in a bit of a pickle down in some place called Texas. And you know I’m always up for helping my fellow canines out of a bind if I can. As I was watching (I asked Mom to turn the TV to one of those stations that go on and on about something called “breaking news”), I sadly saw […]

22 Aug 2017

6 Ways Digital Marketers Can Help Customers

Customer support is undoubtedly a crucial aspect of any business, but perhaps doubly so for any online business. Jeff Bezos, founder and CEO of Amazon, is quoted as saying, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.” Errors made online will reverberate through the web much faster and further than in traditional retail. In addition, online customers tend to be […]

04 Aug 2017

August News from Rockin’ Rooney

Can you believe it’s already August and almost the end of summer? We’re in the dog days now, well, at least through Aug. 11. And August is Admit You’re Happy Month, so just let your hair down and admit it, you’re happy! I certainly am. Plus it has three of our household’s favorite days: for Mom, White Wine Day is Aug. 3 (and Pinot Noir Day is the 18th, take your pick, Mom), for Dad, Aug. 4 is International Beer Day; and for the six […]

20 Jul 2017

What is the Value of Public Relations

Public relations, advertising, marketing, media relations, publicity. In many people’s eyes, they’re all interchangeable. Yes, they are all related in many ways, but very different. Writing in corporateink.com, Abbie Holmes explores this issue in her article, “What’s the Value of Public Relations, Anyway?” She also identifies three reasons a PR strategy is valuable. “You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There seems to […]

02 Jul 2017

July News from Rockin’ Rooney

Happy Fourth of July! Have a great time celebrating our country’s 241st birthday no matter what you’re doing — barbecuing, picnicking, going to the beach or park, and, of course, watching fireworks displays. You’ll be doing that on TV on the Monterey Peninsula because they aren’t any around here. Which is just as well, fireworks scare the bejeesus out of me and my siblings and other critters. All that racket, and for what? Yes, yes, I know, we’re celebrating the birth […]