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03 Feb 2018

February News from Rockin’ Rooney

Happy February! Welcome to the shortest month of the year. And since this isn’t a leap year, February has 28 days, not 29. And even though it’s the shortest month, but it’s packed with holidays and special days. Right off the bat there’s Groundhog Day on Feb. 2, when some silly, roly-poly creature crawls out of his den and if he sees his shadow (which means the sun is shining) he goes back into his den to sleep for six […]

17 Jan 2018

10 Food Trends That Will Shape 2018

Phil Lempert is known as “The Supermarket Guru” and writes and reports on food trends. In an article in Forbes in December 2017, Lempert says that the year 2017 would go down in history as the “most important ever in grocery,” and calling 2018 “a new food world.” Lempert says that companies are trying to help brand understand how to become relevant to a new kind of consumer and offer them looks at innovations they’ve never dreamed about. “The new […]

01 Jan 2018

January News from Rockin’ Rooney

Happy New Year! We made it! Last year certainly was an exciting year. Or maybe exciting isn’t the right word. Complicated? Chaotic? Eventful? Strange? All of those and more, probably. Well, it’s a new year, so let’s just start over shall we? Fresh new start for everyone! I don’t usually do the whole New Year’s resolutions thing, but if I did, they would be along the lines of eat less, sleep more, go on more walks, be nicer to my […]

18 Dec 2017

The Future of Public Relations in 2018

A recent study conducted by in 2017 by USC Annenberg Global Communications showed that 87% of professionals believe the term “public relations” will not describe the work they will do in five years. In addition, 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. But that doesn’t mean that Public Relations is dying, more that it’s evolving. The scope of PR is changing and it’s harder to make an impact. “We now […]

03 Dec 2017

December News from Rockin’ Rooney

Wow, can you believe it, we made it to the last month of the year?! This has been quite a year, hasn’t it? I don’t know much about what’s going on these days, but people seem a little more animated, more wound up for some reason. I hope for the holiday season everyone can calm down, enjoy the season and the blessings they have and remember it’s the season of giving. There are two more holidays left in the year, […]

20 Nov 2017

Next-Generation PR Trends

It’s difficult to predict next-generation trends in the media and public relations without a seer, crystal ball or Ouiji board these days. PR maven Robert Wynne, who owns a public relations and events agency in Redondo Beach, California, and is the author of the Amazon bestselling book, “Straight Talk About Public Relations,” decided to go right to the source, PR pros. He wanted to know what these pros predict for the communications industry, everything from artificial intelligence to fake news, […]

04 Nov 2017

November News from Rockin’ Rooney

Hope everyone had a great Halloween! Boy, that one went on forever didn’t it? That’s what happens when Halloween falls on a weekday! This one started Friday and didn’t stop until Halloween on Tuesday. I’m pooped from all the excitement! Now with Halloween out of the way, we can really get into the holiday spirit, with Thanksgiving, Christmas and New Year’s Eve coming up soon. There are some other important days this month, such as the end of Daylight Saving Time on No. […]

02 Oct 2017

October News from Rockin’ Rooney

Happy Halloween! I know, I know, it’s not until Oct. 31, but I get all excited when I know it’s close. I love all the great costumes, the candy, the wild, and sometimes scary, decorations and the kids having a great time in their colorful costumes. It’s also the anticipation of what costumes Mom is going to come up with this year. Will we be pirates? Minions? Tropical fish? M&M’s? Super heroes? I can’t wait! It’s going to be exciting this […]

17 Sep 2017

Why Pets Are Now the Ideal Brand Ambassadors

Loni Edwards is the founder and managing partner of The Dog Agency, the first and only talent management agency focused on pet influencers. The Dog Agency exclusively manages the top pet influencers in the world such as Tuna Melts My Heart, Crusoe the Dachshund, Harlow and Sage, The Dogist and many more. Edwards started her career in law, graduating from Harvard Law School and working at a top law firm before becoming an entrepreneur. Prior to starting The Dog Agency, […]

02 Sep 2017

September News from Rockin’ Rooney

I’ve been watching the news a lot lately. I heard it through the dogvine that some of my fellow four-leggers were in a bit of a pickle down in some place called Texas. And you know I’m always up for helping my fellow canines out of a bind if I can. As I was watching (I asked Mom to turn the TV to one of those stations that go on and on about something called “breaking news”), I sadly saw […]