logo

Blog

04 Aug 2017

August News from Rockin’ Rooney

Can you believe it’s already August and almost the end of summer? We’re in the dog days now, well, at least through Aug. 11. And August is Admit You’re Happy Month, so just let your hair down and admit it, you’re happy! I certainly am. Plus it has three of our household’s favorite days: for Mom, White Wine Day is Aug. 3 (and Pinot Noir Day is the 18th, take your pick, Mom), for Dad, Aug. 4 is International Beer Day; and for the six […]

20 Jul 2017

What is the Value of Public Relations

Public relations, advertising, marketing, media relations, publicity. In many people’s eyes, they’re all interchangeable. Yes, they are all related in many ways, but very different. Writing in corporateink.com, Abbie Holmes explores this issue in her article, “What’s the Value of Public Relations, Anyway?” She also identifies three reasons a PR strategy is valuable. “You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There seems to […]

02 Jul 2017

July News from Rockin’ Rooney

Happy Fourth of July! Have a great time celebrating our country’s 241st birthday no matter what you’re doing — barbecuing, picnicking, going to the beach or park, and, of course, watching fireworks displays. You’ll be doing that on TV on the Monterey Peninsula because they aren’t any around here. Which is just as well, fireworks scare the bejeesus out of me and my siblings and other critters. All that racket, and for what? Yes, yes, I know, we’re celebrating the birth […]

02 Jun 2017

June News from Rockin’ Rooney

Oh, happy day! It’s June, so that means summer time! And that means barbecues, beach parties, backyard parties, wine tastings, music festivals and food festivals. Did I mention barbecues and food festivals? I love June not only because it’s summer, but because it’s always loaded with great food celebration days. I mean it starts right off with National Hazelnut Cake Day and keeps it rolling on June 2 with National Doughnut Day, National Rocky Road Day and National Rotisserie Chicken […]

16 May 2017

The Importance of Marketing for the Success of a Business

by Kristie Lorette featured on smallbusiness.chron.com The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may […]

04 May 2017

May News from Rockin’ Rooney

Rockin Rooney is preparing the #BulldogParkingLot for May 14 is also Dance Like a Chicken Day! Happy May Day! Or, if you’re in or from Hawaii, Happy Lei Day! That means spring is in full swing and summer is just around the corner. May Day is celebrated around the world to celebrate that as well as the many spring showers that we’ve had over the last month. Remember that saying “April showers bring May flowers?” Well, that sure is true […]

14 Apr 2017

5 Predictions On The Future Of Marketing

5 Predictions On The Future Of Marketing, PR and Advertising Agencies David Garland, creator of The Rise to the Top, which helps experts create and sell online courses, discusses the future of marketing, public relations and advertising in this blog on therisetothetop.com. It’s no secret that the world of marketing, PR and advertising is changing at lighting speed. It used to be that things were neatly divided into pretty categories: An advertising agency created ads (and if they did media […]

01 Apr 2017

April News from Rockin’ Rooney

I just wanted to let everyone know that I will be leaving my comfy home, my siblings, mom and dad and em“bark” on a new adventure. Yes, I have decided to become the first skydiving Frenchie in the world. Yes, I will be jumping out of airplanes with my little parachute, goggles and helmet and doing  aerial tricks. And if that doesn’t work out, I’m thinking about welding. I mean, April is, after all, National Welding Month. I know you […]

14 Mar 2017

The Pace of Change in Public Relations Has Never Been Faster

The Pace of Change in Public Relations Has Never Been Faster According to The Holmes Report survey, only a little more than a quarter of public relations agency leaders nationwide believe that the term “public relations” will adequately describe the work they do by the year 2020. “The pace of change in public relations has never been faster than it is today, but at the same time, it will likely never be this slow again,” said Paul Holmes, publisher and […]

01 Mar 2017

March News from Rockin’ Rooney

Welcome to March Madness! Well, I’m not quite sure why they call it March Madness because it seems to me that there’s a little madness in every month. In fact, March seems to have fewer crazy days than other months. And it’s not like March doesn’t have some big days, like St. Patrick’s Day (March 17),  Daylight Savings Time, March 12, and the first day of spring, March 20, which is also International Earth Day. And the month is dedicated […]