02 Nov 2016

November News from Rockin’ Rooney

I’m so glad it’s November already! In fact, I’l be happier when it’s Nov. 9, then I won’t have to hear people talk about this thing called The Election. Seems like that’s all I’ve been hearing about for the last several months or more. I’m less than a foot tall, but I hear a lot of things about this Election, not all of them good, either. Seems like everyone’s up in arms about something! But I’m over it now. I […]

07 Oct 2016

October News from Rockin’ Rooney

October is one of my favorite months because I like all the signs of fall, the fall colors, the leaves, the pumpkins, pumpkin pie (with ice cream, yum!) corn mazes, even the little chill in the air, but especially for Halloween because I get to show off my costume along with my siblings. But I have a “pet” peeve about October and Halloween (see what I did there?). Why is it the last day of the month? Now I have […]

01 Oct 2016

Power of Partnerships in PR

In a far-reaching market that can go global, getting a competitive advantage depends not only on what you can do, but who you work with. Partnerships with other businesses, brands and even non-profits can be critical to getting your message out and should be an integral part of any successful business strategy. That’s what public relations professional Jessica Huie of JH Public Relations professes in an online article titled “The Power of Partnerships in PR.” Huie writes that “Partnering is […]

01 Sep 2016

September News from Rockin’ Rooney

Wow, what an eventful month August was! The Soberanes fire really hit us hard. And it still won’t be out until the end of this month, we’ve been told. That’s more than two months! But it’s been so great to see everyone come out in support of the brave firefighters and to help those people who were devastated by the fire. Our community sure has each other’s backs! August also had Car Week and the West End Celebration, two very […]

03 Aug 2016

August News from Rockin’ Rooney

Is everyone enjoying the dog days of summer? I can’t believe summer is almost over and students will be going back to school soon and the days will get shorter and cooler! Where did the time go? Our enthusiasm about fun-in-the-sun summer around here is a little dampened by the devastating Soberanes Fire, which is still out of control and is causing all kinds of problems for people and pets in Monterey County. There is so much to be concerned […]

22 Jul 2016

Five Reasons Why Women are Effective PR Leaders

The communications/public relations website Ragan.com reported that 73% of the 21,000 members of the Public Relations Society of America are women. Some even put the estimates higher, up to 85%. Leeza L. Hoyt, president of the Hoyt Organization, argued that some of the reasons for this aren’t just the media depictions and perception that it’s a more glamorous alternative to teaching or journalism. She cites many women’s desire for work-life balance and that PR lends itself more readily than some […]

02 Jul 2016

July News from Rockin’ Rooney

Happy Fourth of July! Hope everyone has a safe and sound Independence Day. Me? I have mixed feelings about the Fourth of July. I love all the festivities, the backyard barbecues, parades, flag waving and the colorful red, white and blue decorations. It’s a fun day for all. But when it gets dark, that’s when I get apprehensive because that’s when the fireworks come out. It’s a little scary for us dogs with all the explosions, flashing lights and loud […]

04 Jun 2016

June News from Rockin’ Rooney

Happy June! Welcome to summer . . . finally! I know, June 20 is summer solstice, officially the first day of summer, but we can celebrate a little early, can’t we? I do believe a few folks out there have already started celebrating the beginning of summer. I wasn’t just imagining the smell of barbecue and the sound of laughter last weekend! Well, I’ve been doing these blogs for more than a year now — my how time flies when […]

18 May 2016

PR is Earning its Place

With the emergence of advertising that one can skip, block or opt out of, public relations, which has always been a part of the marketing mix, can now take more than a supporting role. In fact, it may even be able to take center stage. That’s the argument posed by author Lindsey Stein in an article for AdAge.com titled, “How Public Relations Is Earning Its Place in 2016.” In it she says that public relations has often gone relatively unheralded […]

03 May 2016

May News from Rockin’ Rooney

Happy May! I’m so happy that May has come. That means warmer weather, so me and my siblings can get outside more often, and rains have brought colorful wildflowers we can frolic in. And May is the last month of spring, although it’s looking a lot more like summer these days. Summer doesn’t come until June 21, although for most of us summer really starts on Memorial Day weekend, which is from May 27 to May 30. So I’m going […]