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Category : Chatterbox Talks

20 Jul 2017

What is the Value of Public Relations

Public relations, advertising, marketing, media relations, publicity. In many people’s eyes, they’re all interchangeable. Yes, they are all related in many ways, but very different. Writing in corporateink.com, Abbie Holmes explores this issue in her article, “What’s the Value of Public Relations, Anyway?” She also identifies three reasons a PR strategy is valuable. “You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There seems to […]

16 May 2017

The Importance of Marketing for the Success of a Business

by Kristie Lorette featured on smallbusiness.chron.com The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may […]

14 Apr 2017

5 Predictions On The Future Of Marketing

5 Predictions On The Future Of Marketing, PR and Advertising Agencies David Garland, creator of The Rise to the Top, which helps experts create and sell online courses, discusses the future of marketing, public relations and advertising in this blog on therisetothetop.com. It’s no secret that the world of marketing, PR and advertising is changing at lighting speed. It used to be that things were neatly divided into pretty categories: An advertising agency created ads (and if they did media […]

14 Mar 2017

The Pace of Change in Public Relations Has Never Been Faster

The Pace of Change in Public Relations Has Never Been Faster According to The Holmes Report survey, only a little more than a quarter of public relations agency leaders nationwide believe that the term “public relations” will adequately describe the work they do by the year 2020. “The pace of change in public relations has never been faster than it is today, but at the same time, it will likely never be this slow again,” said Paul Holmes, publisher and […]

14 Feb 2017

5 Ways Social Media has Changed Public Relations

The field of public relations has undergone some dramatic changes in the past several years. And most of those changes have come as a result of the growth and popularity of social media, from Twitter and Facebook to Instagram and LinkedIn. Social media has changed how people communicate, as well as when they communicate, where they communicate, and even who they communicate with. 5W Public Relations has identified the primary ways that social media has changed the field of public […]

16 Jan 2017

What is the Value of Press Releases Today?

You’ve likely heard it before – “the press release is dead.” But so too is blogging and email and SEO, it’s also been reported. The point is, a communications tool that may be “dead” for one professional may still be alive and well and indeed very valuable for you. Press releases, like blog posts, newsletters, ebooks, and other content forms, serve a specific role in the professional communicator’s toolkit — one that proves still vital among communicators today. A recent […]

13 Dec 2016

Top 10 Things That Make You a Good PR Client

Often, when a new client is getting started with a public relations company, they will ask “What makes a good client?” or “What makes for the best client/agency relationship?” What they may not realize is that just by asking these question, they have already done the best thing a client can do when they are coming on board with any public relations agency. BLASTmedia (www.blastmedia.com), a national, B2B public relations agency, came up with some of the top 10 things […]

01 Oct 2016

Power of Partnerships in PR

In a far-reaching market that can go global, getting a competitive advantage depends not only on what you can do, but who you work with. Partnerships with other businesses, brands and even non-profits can be critical to getting your message out and should be an integral part of any successful business strategy. That’s what public relations professional Jessica Huie of JH Public Relations professes in an online article titled “The Power of Partnerships in PR.” Huie writes that “Partnering is […]

22 Jul 2016

Five Reasons Why Women are Effective PR Leaders

The communications/public relations website Ragan.com reported that 73% of the 21,000 members of the Public Relations Society of America are women. Some even put the estimates higher, up to 85%. Leeza L. Hoyt, president of the Hoyt Organization, argued that some of the reasons for this aren’t just the media depictions and perception that it’s a more glamorous alternative to teaching or journalism. She cites many women’s desire for work-life balance and that PR lends itself more readily than some […]

18 May 2016

PR is Earning its Place

With the emergence of advertising that one can skip, block or opt out of, public relations, which has always been a part of the marketing mix, can now take more than a supporting role. In fact, it may even be able to take center stage. That’s the argument posed by author Lindsey Stein in an article for AdAge.com titled, “How Public Relations Is Earning Its Place in 2016.” In it she says that public relations has often gone relatively unheralded […]