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Category : Chatterbox Talks

21 May 2018

The Rise of Influencer Marketing

The last time you tried a new product or service, how did you find out about it? Did someone tell you, did you see it on social media, did you Google it, or did you ask someone for a recommendation? Nielsen’s Trust in Advertising report, which comes out every other year, says that “recommendations from friends or family” is always the number one trusted source of information, followed by websites, consumer reviews, then editorial articles. “Whenever we make a decision […]

16 Apr 2018

Why Branding Is Important In Marketing

What is “branding” and why is there so much confusion around it? Branding used to be defined simply as a name, slogan, sign or design, or a combination of these elements that identify products, services, and of the company itself. It set the goods and services of one company apart from the competition. In this Internet age, brand and branding is a lot more complex and ever-shifting, but even more important in today’s world of marketing. In her article “Why […]

15 Mar 2018

Three Ways Social Media Works For Public Relations

Public relations professionals are constantly being asked two questions about how social media has impacted public relations. “Is social media more effective than traditional media?” and “Does the election of Donald Trump prove the superiority of social media?” And according to public relations expert Robert Wynne, the answers, perhaps surprisingly, are “No” and “No.” “Public relations is the Persuasion Business,” writes Wynne in a column for Forbes titled “Three Ways Social Media Works For Public Relations.” “I focus on how […]

21 Feb 2018

The Truth About Free Press Release Distribution Services

Free press release distribution services may seem like a great deal, but for most public relations professionals and SEO experts, they’re like the old adage, “You get what you pay for.” “The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes ‘reaching the media’ from the equation,” says Mickie Kennedy, Founder and President of eReleases.com. “I realize that any traffic and any resulting sales is a real perk, but […]

17 Jan 2018

10 Food Trends That Will Shape 2018

Phil Lempert is known as “The Supermarket Guru” and writes and reports on food trends. In an article in Forbes in December 2017, Lempert says that the year 2017 would go down in history as the “most important ever in grocery,” and calling 2018 “a new food world.” Lempert says that companies are trying to help brand understand how to become relevant to a new kind of consumer and offer them looks at innovations they’ve never dreamed about. “The new […]

18 Dec 2017

The Future of Public Relations in 2018

A recent study conducted by in 2017 by USC Annenberg Global Communications showed that 87% of professionals believe the term “public relations” will not describe the work they will do in five years. In addition, 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. But that doesn’t mean that Public Relations is dying, more that it’s evolving. The scope of PR is changing and it’s harder to make an impact. “We now […]

20 Nov 2017

Next-Generation PR Trends

It’s difficult to predict next-generation trends in the media and public relations without a seer, crystal ball or Ouiji board these days. PR maven Robert Wynne, who owns a public relations and events agency in Redondo Beach, California, and is the author of the Amazon bestselling book, “Straight Talk About Public Relations,” decided to go right to the source, PR pros. He wanted to know what these pros predict for the communications industry, everything from artificial intelligence to fake news, […]

17 Sep 2017

Why Pets Are Now the Ideal Brand Ambassadors

Loni Edwards is the founder and managing partner of The Dog Agency, the first and only talent management agency focused on pet influencers. The Dog Agency exclusively manages the top pet influencers in the world such as Tuna Melts My Heart, Crusoe the Dachshund, Harlow and Sage, The Dogist and many more. Edwards started her career in law, graduating from Harvard Law School and working at a top law firm before becoming an entrepreneur. Prior to starting The Dog Agency, […]

22 Aug 2017

6 Ways Digital Marketers Can Help Customers

Customer support is undoubtedly a crucial aspect of any business, but perhaps doubly so for any online business. Jeff Bezos, founder and CEO of Amazon, is quoted as saying, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.” Errors made online will reverberate through the web much faster and further than in traditional retail. In addition, online customers tend to be […]

20 Jul 2017

What is the Value of Public Relations

Public relations, advertising, marketing, media relations, publicity. In many people’s eyes, they’re all interchangeable. Yes, they are all related in many ways, but very different. Writing in corporateink.com, Abbie Holmes explores this issue in her article, “What’s the Value of Public Relations, Anyway?” She also identifies three reasons a PR strategy is valuable. “You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There seems to […]