Category : Chatterbox Talks

14 Mar 2017

The Pace of Change in Public Relations Has Never Been Faster

The Pace of Change in Public Relations Has Never Been Faster According to The Holmes Report survey, only a little more than a quarter of public relations agency leaders nationwide believe that the term “public relations” will adequately describe the work they do by the year 2020. “The pace of change in public relations has never been faster than it is today, but at the same time, it will likely never be this slow again,” said Paul Holmes, publisher and […]

14 Feb 2017

5 Ways Social Media has Changed Public Relations

The field of public relations has undergone some dramatic changes in the past several years. And most of those changes have come as a result of the growth and popularity of social media, from Twitter and Facebook to Instagram and LinkedIn. Social media has changed how people communicate, as well as when they communicate, where they communicate, and even who they communicate with. 5W Public Relations has identified the primary ways that social media has changed the field of public […]

16 Jan 2017

What is the Value of Press Releases Today?

You’ve likely heard it before – “the press release is dead.” But so too is blogging and email and SEO, it’s also been reported. The point is, a communications tool that may be “dead” for one professional may still be alive and well and indeed very valuable for you. Press releases, like blog posts, newsletters, ebooks, and other content forms, serve a specific role in the professional communicator’s toolkit — one that proves still vital among communicators today. A recent […]

13 Dec 2016

Top 10 Things That Make You a Good PR Client

Often, when a new client is getting started with a public relations company, they will ask “What makes a good client?” or “What makes for the best client/agency relationship?” What they may not realize is that just by asking these question, they have already done the best thing a client can do when they are coming on board with any public relations agency. BLASTmedia (www.blastmedia.com), a national, B2B public relations agency, came up with some of the top 10 things […]

01 Oct 2016

Power of Partnerships in PR

In a far-reaching market that can go global, getting a competitive advantage depends not only on what you can do, but who you work with. Partnerships with other businesses, brands and even non-profits can be critical to getting your message out and should be an integral part of any successful business strategy. That’s what public relations professional Jessica Huie of JH Public Relations professes in an online article titled “The Power of Partnerships in PR.” Huie writes that “Partnering is […]

22 Jul 2016

Five Reasons Why Women are Effective PR Leaders

The communications/public relations website Ragan.com reported that 73% of the 21,000 members of the Public Relations Society of America are women. Some even put the estimates higher, up to 85%. Leeza L. Hoyt, president of the Hoyt Organization, argued that some of the reasons for this aren’t just the media depictions and perception that it’s a more glamorous alternative to teaching or journalism. She cites many women’s desire for work-life balance and that PR lends itself more readily than some […]

18 May 2016

PR is Earning its Place

With the emergence of advertising that one can skip, block or opt out of, public relations, which has always been a part of the marketing mix, can now take more than a supporting role. In fact, it may even be able to take center stage. That’s the argument posed by author Lindsey Stein in an article for AdAge.com titled, “How Public Relations Is Earning Its Place in 2016.” In it she says that public relations has often gone relatively unheralded […]

02 May 2016

Summer Fun Sweepstakes

We are ready for some fun in the sun and to celebrate we are giving you a chance to win a one-night stay at the InterContinental The Clement in Monterey with Qwikon! Simply sign up for our by texting FUN to 831-534-9567 and we will select one person at random to win! Winner selected June 20th to kick off summer! This is just one of the fun ways we use Qwikon. You can send out your latest news, deals and other […]

15 Mar 2016

7 PR Trends for 2016

Public relations, marketing and communication are all evolving so rapidly that PR professionals have to be on top of their game to keep up with all the practices that are shaping the industry. “The public relations industry has seen dramatic evolution over the years (especially in the last few),” writes John Hall in his article “7 PR Trends You Need To Know In 2016” in Forbes.com. “It’s an exciting time to be a communications professional, and if we want to […]