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02 Oct 2019
October News from Rockin Rooney

October News from Rockin’ Rooney

Welcome to October! Well, you know what that means. A chill in the air, pumpkins and pumpkin spice everything, shorter days, and coming up with your Halloween costume! I know Mom is working feverishly on costumes for all of us in the Bulldog Parking Lot. Can’t wait to see what’s in store for me. Hope it’s a superhero — don’t laugh! So, what are the hot costumes for this year, at least for you two-legged types? We’re a little more […]

22 Sep 2019
6 PR Trends Every Business Needs to Incorporate in 2019

6 PR Trends Every Business Needs to Incorporate in 2019

For the public relations industry, writing press releases is no longer enough. With the emergence of so-called “people orientation technology” or what some call Web 2.0, which “allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community,” these innovations and new technologies require the PR industry to be even more adaptable and cognizant of emerging trends. James Cummings, an experienced digital media expert, writer and business psychologist, writes, […]

02 Sep 2019
September News from Rockin Rooney

September News from Rockin’ Rooney

Well, it’s September and summer has come to an end. Well, fall doesn’t officially begin until Sept. 23, the Autumn Equinox, but Labor Day, Sept. 2, is usually considered the last day of summer for most people. And why aren’t people supposed to wear white after Labor Day? Seems kind of silly to have a time when you can’t wear white! And why Labor Day? I get that it’s a federal holiday that celebrates the American labor movement and the […]

02 Aug 2019
August News from Rockin Rooney

August News from Rockin’ Rooney

It’s August! Are we really almost at the end of summer? I know we’re fast approaching the end of the dog days of summer (July 3 – Aug. 11), but we still have another month until the end of summer, right? That would be Labor Day, Monday, Sept. 2. So I’m celebrating summer for another month and plan on having a great time with Mom and Dad and my siblings. August is, after all, both Admit You’re Happy Month and […]

02 Aug 2019
4 Major Marketing Trends for 2020 and Beyond

4 Major Marketing Trends for 2020 and Beyond

Alp Mimaroglu has been a marketing technology expert since 2009. And in the past 10 years, new and disruptive technological innovations are forcing marketers like him to evolve his best practices. Digital marketing, once the only game in town, has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age. “When I first got my feet wet in the marketing world, I couldn’t have imagined that I’d be helping run digital marketing transformation programs,” writes […]

30 Jun 2019
July News from Rockin Rooney

July News from Rockin’ Rooney

Happy Fourth of July! And welcome to the Dog Days of Summer! That’s July 3-Aug. 11, if you’re wondering. That’s a lot of dog days, not that I’m complaining! Not only dog days, but July has a lot of good days (Chocolate Day, French Fries Day and Pecan Pie Day, yum) as well as some outright weird days (Take Your Houseplants for a Walk Day?). It is, after all, National Anti-Boredom Month! July has some of the best food days […]

02 Jun 2019
June News from Rockin Rooney

June News from Rockin’ Rooney

Welcome to the start of summer! Or, as we call it, June Gloom! Memorial Day was the unofficial start of summer, but summer actually doesn’t officially start until June 21, the summer solstice, the longest day of the year and when the sun reaches its highest point. Not that it helps us, it’s forecast to be 62 degrees and cloudy that day! Our real summer doesn’t start until late August and early September anyway. June is one of those placeholder […]

01 May 2019
May News from Rockin Rooney

May News from Rockin’ Rooney

Happy May Day! Hope you’re having a great spring! Spring officially came on March 20 and summer doesn’t come until June 21, so May Day is a day around the world to celebrate spring with dancing, singing, gathering of flowers (for your May Basket!), and in some places dancing around a Maypole. Since I don’t do any dancing, I’ll just have to enjoy all you silly humans do it. And remember, don’t confuse May Day with the distress call Mayday! […]

01 Apr 2019
April News from Rockin Rooney

April News from Rockin’ Rooney

I would like to announce today, April 1, that this will be my last column and I will be throwing my hat in the ring as a Democratic candidate for the Presidency of the United States of America. Why not? What are there now, 16 entered in the race? Yes, it’s a very diverse group with women, people of color, a gay man, veterans, a mayor, governors, congresspeople, businessmen, but no dogs. Until now, that is. So add one French […]

21 Mar 2019
Chatterbox Talks - What is UGC?

What is UGC?

More than 100 million images are uploaded to Instagram every day, making UGC among the hottest trends and ways for marketers to showcase their brand, celebrate their consumers and drive revenue on the Internet. But what is UGC? Is it just another passing fad or marketing buzzword? Actually, UGC has been a “thing” for quite awhile now. Short for user-generated content, UGC describes any type of content, including videos, blogs, digital images, audio files that are created by the consumers […]