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01 Aug 2020

Dog Days of Summer

Wow, is it August already!? We’re really in the Dog Days of Summer now! They supposedly end Aug. 11, but I have a feeling the “dog days” will continue, especially since Aug. 26 is National Dog Day! In my humble opinion, I think every month should have a National Dog Day. I mean, if a cat can have nine lives, why can’t we have one day a month? C’mon, throw us a bone here. Literally. I could use a bone […]

17 Jul 2020

During This Challenging Time, Try to Practice Empathetic Marketing

Marketing teams face unique challenges during a crisis, but because the changing nature of the coronavirus and communities, businesses and government response to its changing nature varies widely — and sometimes controversially.  When it comes to brands and branding, context matters, and depending on what actions are taken, can help or hurt the brand. According to marketing expert Asher Rumack, writing in business2community.com, brands’ should approach the challenge with what he calls “Empathetic Marketing.” “Beyond the basic actions taken to […]

01 Jul 2020

Welcome to the Dog Days of Summer

Happy July! And welcome to the Dog Days of Summer, which starts July 3 and goes to Aug. 11. But I have a bone to pick about why the hottest, sultriest days of summer is called “dogs days.” I get it. It refers to the period that the star system Sirius, the Dog Star, rises at the same time as the Sun, from July 3 –Aug. 11. But the Greeks and Romans connected the Dog Days with heat, drought, sudden […]

17 Jun 2020

Social Media Success Requires Two Things: A Great Product and a Great Customer Experience

With people slowly getting back to work and businesses carefully opening their doors again, consumers are aware that while they were sheltering in place, social media and online shopping have become more important than ever to communicate with each other and to find (and also discovering) the products they need. But, as marketing entrepreneur Molly Marshall of Molly Marshall Marketing, says, “Social media isn’t a band aid, it’s a magnifying glass.” In other words, social media can’t fix your business, […]

01 Jun 2020

Rockin’ Rooney welcomes June!

I’m back! Sorry I missed my blog last month, I got so into sheltering in place and chillin’ by binging my favorite shows on Netflix, such as season one of “Dogs,” and rewatching “Benji,” and “The Secret Life of Pets 1 & 2” that I forgot a had a blog to do! I don’t know what day it is much less what month it is! So, it looks like we’re slowly getting back to “normal,” whatever that is. My concept […]

12 May 2020

Fundamentals of Effective Social Media Marketing Remain Despite Pandemic

Advertising and marketing your business has changed abruptly and dramatically in the past two months due to the coronavirus pandemic. In this “new normal,” traditional methods and long-held norms have changed so drastically, that some businesses are scrambling to try and keep their heads above water. A few months ago, simply posting your ad on social media seemed like a sure-fire way to gain customers, but that was a misconception then and even more so now. Granted, you can still […]

25 Apr 2020

With Shelter in Place We Can Once Again Celebrate the Art of Porch Sitting

Rockin’ Rooney Blog Porch Culture… With everyone Sheltering in Place (or is it Shelter at Home, Safe at Home, Safe in Place? I get so confused!), I’ve noticed that many people are taking to the front of their homes — especially their porches — to get out of the house and get away from all that baking, binge-watching and Zooming. Could this be the return of the Front Porch Culture? Sitting on the porch was something that used to be […]

24 Apr 2020

Brands Need to Be Mindful and Sincere During These Fearful and Confusing Times

Many brands and businesses are asking themselves an important question during this shutdown due to the coronavirus pandemic: “How do I connect and deliver messaging to my customers without appearing that I’m selling them a product?” Stores and businesses are closed or operating at half-capacity worldwide due to the virus, but companies are able to keep in contact through social media and online. But they have to navigate these waters carefully so as not to offend customers or send the […]

13 Apr 2020

Brands & Crisis Marketing

The advertising world has had to dramatically shift the way it does business in this age of the coronavirus pandemic — not only in the way it produces its messages, but what they tell their consumers, who have been thrown into a fearful, bewildering and unpredictable new world. But do consumers want to hear from brands during a crisis? According to Dr. Jill Avery, an authority on brand management and customer relationship management, the answer is “Yes,” but with some […]

31 Mar 2020

April News from Rockin’ Rooney

Rockin Rooney Sheltering in Place with his dad.  Helping cook! Normally, I would be making jokes about April Fool’s, but this isn’t a normal time. I’m all for a good prank, but it doesn’t seem like a good time for pulling tricks and pranks on others. I know I’m just a dog and it’s hard to wrap my head around this whole situation we’re all in, but dogs can also hear and we’re also very intuitive, so we can sense […]