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21 Mar 2019
Chatterbox Talks - What is UGC?

What is UGC?

More than 100 million images are uploaded to Instagram every day, making UGC among the hottest trends and ways for marketers to showcase their brand, celebrate their consumers and drive revenue on the Internet. But what is UGC? Is it just another passing fad or marketing buzzword? Actually, UGC has been a “thing” for quite awhile now. Short for user-generated content, UGC describes any type of content, including videos, blogs, digital images, audio files that are created by the consumers […]

28 Feb 2019
March News from Rockin Rooney

March News from Rockin’ Rooney

For a month named for the Roman God Mars, March sure has a lot of days dedicated to peaceful, happy and inspiring things. Not only is it National Women’s History Month, but it’s also Red Cross Month, Social Workers Month, Music in Our Schools Month and Irish American Month. There are also a number of days dedicated to these happier things. For example, the month kicks off with a doozy: March 1 is Employee Appreciation Day, National Salesperson Day, Peanut […]

30 Jan 2019
Rockin' Rooney February 2019

February News from Rockin’ Rooney

I know that February kind of gets lost in the shuffle, maybe because it only has 28 days, so it’s not considered a “full” month. It also comes after January, when everyone is making resolutions hoping for fresh starts and taking a breather after two months of holidays at the end of the year. But there’s a lot going on in February: It’s American Heart Month and Black History Month, there’s Valentine’s Day (14th), President’s Day (18th), Ground Hog Day […]

31 Dec 2018
Rockin' Rooney January 2019

January News from Rockin’ Rooney

Happy New Year everyone! I still can’t figure out what happened. It was 2018 and then a few days passed and then it was 2019, but it still seemed like 2018 to me. Did something happen while I wasn’t paying attention? Not that it’s unusual that I don’t pay attention, I have better things to do: napping, going out with Mom and hanging out with my siblings. It’s easy to miss things when you’re having fun. Be that as it […]

04 Dec 2018
Rockin Rooney December 2018

December News from Rockin’ Rooney

We all made it! Well, almost. Only one more moth to go until 2018 is over. How was your year? Ours is ending on a little sad note because we lost our dear, sweet Ava. Even though she was the newest member of the Chatterbox team, she was the wisest and gentlest. Like the rest of her Frenchie family, she was a rescue dog, 12 years old, and also Princess Lulu’s sister. As Mom said, “She was our zen, our […]

01 Nov 2018

November News from Rockin’ Rooney

Happy November! Glad to see you made it through Halloween OK. Time to pack up the jack-o-lanterns, ghosts and skeleton decorations and time to break out the tinsel, holly and jingle bells! November is a strange month. It comes after Halloween and Thanksgiving is toward the end of the month, so many people see it as a bridge or a tunnel between the two holidays with nothing much in between. But there’s a lot going on between the two holidays. […]

01 Oct 2018
October 2018 Rockin Rooney

October News from Rockin’ Rooney

Happy October! Well, you now have a month to come up with your Halloween costume, so get busy! There’s a lot to choose from, from Star Wars characters (always a favorite), to video games like Fortnight, to Black Panther, characters from TV, such as Riverdale, Stranger Things and Game of Thrones and, of course, all the animated movies such as Frozen, Hotel Transylvania, The Incredibles and Minions. Or you could go for the classics, hot dog, unicorn, bunnies, Toucan Sam, […]

15 Sep 2018

Marketing to Gen Z

Marketers have been spending a lot of time and energy the past several years trying to figure out how to market to millennials, those born in the 1980’s and ’90s. In 2018, appealing to millennials is still an important goal, but many brands are also putting their efforts into reaching the “new” generation, Gen Z. Brands want to understand how to reach those kids born in the late ‘90s and 2000s, who are starting to become adults and making purchasing […]

02 Sep 2018

September News from Rockin’ Rooney

Happy Labor Day! The first Monday of September, this year it’s the 3rd, has been designated as Labor Day. But if it’s Labor Day, why do so many people have to work while others celebrate with backyard barbecues, beach parties and other celebrations? Well, what I’ve been told by reliable sources is that the day doesn’t mean it’s a working day, but a day that pays tribute to the contributions and achievements of American workers. So while some of us get to […]

17 Aug 2018

What is a Brand Voice?

What is a brand voice and once you have a brand voice, how do you define it and maintain it? According to Larsen, a Minneapolis-based branding and communication company, “By brand voice, we don’t mean sound effects, jingles, theme songs, sound branding, audio logos, or other sonic aspects of a brand. We mean the tone of your communications and the style of your writing.” “Brand voice is the purposeful, consistent expression of a brand through words and prose styles that […]