31 Dec 2018
Rockin' Rooney January 2019

January News from Rockin’ Rooney

Happy New Year everyone! I still can’t figure out what happened. It was 2018 and then a few days passed and then it was 2019, but it still seemed like 2018 to me. Did something happen while I wasn’t paying attention? Not that it’s unusual that I don’t pay attention, I have better things to do: napping, going out with Mom and hanging out with my siblings. It’s easy to miss things when you’re having fun. Be that as it […]

04 Dec 2018
Rockin Rooney December 2018

December News from Rockin’ Rooney

We all made it! Well, almost. Only one more moth to go until 2018 is over. How was your year? Ours is ending on a little sad note because we lost our dear, sweet Ava. Even though she was the newest member of the Chatterbox team, she was the wisest and gentlest. Like the rest of her Frenchie family, she was a rescue dog, 12 years old, and also Princess Lulu’s sister. As Mom said, “She was our zen, our […]

01 Nov 2018

November News from Rockin’ Rooney

Happy November! Glad to see you made it through Halloween OK. Time to pack up the jack-o-lanterns, ghosts and skeleton decorations and time to break out the tinsel, holly and jingle bells! November is a strange month. It comes after Halloween and Thanksgiving is toward the end of the month, so many people see it as a bridge or a tunnel between the two holidays with nothing much in between. But there’s a lot going on between the two holidays. […]

01 Oct 2018
October 2018 Rockin Rooney

October News from Rockin’ Rooney

Happy October! Well, you now have a month to come up with your Halloween costume, so get busy! There’s a lot to choose from, from Star Wars characters (always a favorite), to video games like Fortnight, to Black Panther, characters from TV, such as Riverdale, Stranger Things and Game of Thrones and, of course, all the animated movies such as Frozen, Hotel Transylvania, The Incredibles and Minions. Or you could go for the classics, hot dog, unicorn, bunnies, Toucan Sam, […]

15 Sep 2018

Marketing to Gen Z

Marketers have been spending a lot of time and energy the past several years trying to figure out how to market to millennials, those born in the 1980’s and ’90s. In 2018, appealing to millennials is still an important goal, but many brands are also putting their efforts into reaching the “new” generation, Gen Z. Brands want to understand how to reach those kids born in the late ‘90s and 2000s, who are starting to become adults and making purchasing […]

02 Sep 2018

September News from Rockin’ Rooney

Happy Labor Day! The first Monday of September, this year it’s the 3rd, has been designated as Labor Day. But if it’s Labor Day, why do so many people have to work while others celebrate with backyard barbecues, beach parties and other celebrations? Well, what I’ve been told by reliable sources is that the day doesn’t mean it’s a working day, but a day that pays tribute to the contributions and achievements of American workers. So while some of us get to […]

17 Aug 2018

What is a Brand Voice?

What is a brand voice and once you have a brand voice, how do you define it and maintain it? According to Larsen, a Minneapolis-based branding and communication company, “By brand voice, we don’t mean sound effects, jingles, theme songs, sound branding, audio logos, or other sonic aspects of a brand. We mean the tone of your communications and the style of your writing.” “Brand voice is the purposeful, consistent expression of a brand through words and prose styles that […]

06 Aug 2018

August News from Rockin’ Rooney

Wow, is it already August? What happened to summer? I knew we were getting into the last of the dogs days of summer (I’ve heard it lasts until Aug. 11), but I’m just starting to get the hang of it! I knew something was up when I kept seeing all those Back to School shopping signs! Well, since I’m a dog, I don’t put much stock in those signs since I don’t go to school, not even obedience school! I’m just […]

04 Jul 2018

July News from Rockin’ Rooney

Happy 4th of July! Hope you’re doing something fun on the 4th — barbecue, picnic, beach outing, pool day, even sitting at home enjoying the birth of our country. Yup, happy 242nd birthday America! All this excitement over the 4th of July got me thinking, how did 4th of July become the day we celebrate our independence? The cynical side of me says it’s because there weren’t any other holidays in July, so they decided to add a really big one! Something bigger than, say, […]

02 Jun 2018

June News from Rockin’ Rooney

Well, it’s June, so we’re almost halfway through the year. But I’ve got to admit, and don’t take this the wrong way, but June’s kind of a boring month. Maybe because it’s between May, which had Mother’s Day and Memorial Day and the unofficial start to summer, and July, which has the Fourth of July and its barbecues and fireworks. Sure, June has summer solstice on the 21st, but most people call that “It’s Finally Summer Day” because we’ve been […]