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Category : Chatterbox Talks

22 Sep 2019
6 PR Trends Every Business Needs to Incorporate in 2019

6 PR Trends Every Business Needs to Incorporate in 2019

For the public relations industry, writing press releases is no longer enough. With the emergence of so-called “people orientation technology” or what some call Web 2.0, which “allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community,” these innovations and new technologies require the PR industry to be even more adaptable and cognizant of emerging trends. James Cummings, an experienced digital media expert, writer and business psychologist, writes, […]

02 Aug 2019
4 Major Marketing Trends for 2020 and Beyond

4 Major Marketing Trends for 2020 and Beyond

Alp Mimaroglu has been a marketing technology expert since 2009. And in the past 10 years, new and disruptive technological innovations are forcing marketers like him to evolve his best practices. Digital marketing, once the only game in town, has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age. “When I first got my feet wet in the marketing world, I couldn’t have imagined that I’d be helping run digital marketing transformation programs,” writes […]

21 Mar 2019
Chatterbox Talks - What is UGC?

What is UGC?

More than 100 million images are uploaded to Instagram every day, making UGC among the hottest trends and ways for marketers to showcase their brand, celebrate their consumers and drive revenue on the Internet. But what is UGC? Is it just another passing fad or marketing buzzword? Actually, UGC has been a “thing” for quite awhile now. Short for user-generated content, UGC describes any type of content, including videos, blogs, digital images, audio files that are created by the consumers […]

15 Sep 2018

Marketing to Gen Z

Marketers have been spending a lot of time and energy the past several years trying to figure out how to market to millennials, those born in the 1980’s and ’90s. In 2018, appealing to millennials is still an important goal, but many brands are also putting their efforts into reaching the “new” generation, Gen Z. Brands want to understand how to reach those kids born in the late ‘90s and 2000s, who are starting to become adults and making purchasing […]

17 Aug 2018

What is a Brand Voice?

What is a brand voice and once you have a brand voice, how do you define it and maintain it? According to Larsen, a Minneapolis-based branding and communication company, “By brand voice, we don’t mean sound effects, jingles, theme songs, sound branding, audio logos, or other sonic aspects of a brand. We mean the tone of your communications and the style of your writing.” “Brand voice is the purposeful, consistent expression of a brand through words and prose styles that […]

21 May 2018

The Rise of Influencer Marketing

The last time you tried a new product or service, how did you find out about it? Did someone tell you, did you see it on social media, did you Google it, or did you ask someone for a recommendation? Nielsen’s Trust in Advertising report, which comes out every other year, says that “recommendations from friends or family” is always the number one trusted source of information, followed by websites, consumer reviews, then editorial articles. “Whenever we make a decision […]

16 Apr 2018

Why Branding Is Important In Marketing

What is “branding” and why is there so much confusion around it? Branding used to be defined simply as a name, slogan, sign or design, or a combination of these elements that identify products, services, and of the company itself. It set the goods and services of one company apart from the competition. In this Internet age, brand and branding is a lot more complex and ever-shifting, but even more important in today’s world of marketing. In her article “Why […]

15 Mar 2018

Three Ways Social Media Works For Public Relations

Public relations professionals are constantly being asked two questions about how social media has impacted public relations. “Is social media more effective than traditional media?” and “Does the election of Donald Trump prove the superiority of social media?” And according to public relations expert Robert Wynne, the answers, perhaps surprisingly, are “No” and “No.” “Public relations is the Persuasion Business,” writes Wynne in a column for Forbes titled “Three Ways Social Media Works For Public Relations.” “I focus on how […]

21 Feb 2018

The Truth About Free Press Release Distribution Services

Free press release distribution services may seem like a great deal, but for most public relations professionals and SEO experts, they’re like the old adage, “You get what you pay for.” “The concept of a free press release distribution service is a real head scratcher to most PR professionals because it removes ‘reaching the media’ from the equation,” says Mickie Kennedy, Founder and President of eReleases.com. “I realize that any traffic and any resulting sales is a real perk, but […]

17 Jan 2018

10 Food Trends That Will Shape 2018

Phil Lempert is known as “The Supermarket Guru” and writes and reports on food trends. In an article in Forbes in December 2017, Lempert says that the year 2017 would go down in history as the “most important ever in grocery,” and calling 2018 “a new food world.” Lempert says that companies are trying to help brand understand how to become relevant to a new kind of consumer and offer them looks at innovations they’ve never dreamed about. “The new […]